Do you have the Elf-Factor?

Enter to win

We are looking for a new ELF (Executive Leader of Fun) to help Pass the love on this Christmas by spreading some joy in their local community. Ten finalists will be selected to perform in the Elf-Factor final at a central London location on Saturday 16th November, chaired by a celebrity host, for a chance to become the Thorntons Elf!

The winner will not only be able to spread cheer in their local area courtesy of Thorntons worth up to £2,500 but will also win a trip to Disneyland in Paris for their family worth up to £5,000.

All you have to do to enter, is send in a short video (no more than 30 seconds) to explain why you think you have the ‘Elf Factor’!

How to enter

  1. Applicants are tasked with creating a 30 second video to explain why they believe the have the ‘Elf Factor’. Applicants are encouraged to bring in a touch of light hearted Elf Inspired ‘cheekiness’ to their entries, while being creative with the theme of Christmas
  2. Applicants must post their video on their own YouTube channel and set it to private (see instructions below)
  3. Once created, applicants must send Thorntons the link by clicking on the box below and filling in the required information
  4. Finalists will be notified by 12th November
  5. All applicants must be over the age of 18 and live in the United Kingdom

How to submit your video on YouTube

  1. Log in to your account
  2. Select the upload button
  3. Drag and drop or select the file to upload
  4. Enter the description of the video
  5. Set your privacy settings to private
  6. Click publish
  7. Once published, copy the URL or use the share button on the video’s page and copy the link

How to create a YouTube channel

  1. Create or sign in to your Google account
  2. Click your profile image
  3. Click Your Channel and enter your name
  4. Click Create Channel to save

Competition closes on 10th November 2019.

Shortlisted candidates must be available to attend a judging session on Saturday 16th November chaired by a celebrity host and our real-life cheeky elves. On the day, the panel will be looking for finalists to adopt their finest elf personas, with the final 10 being challenged to sing Christmas songs, show off their best moves in an elf dance- off and attempt a mince pie stacking competition – blindfolded.

If you have any questions on how to enter or would like to find out any more information, please email

View Terms & Conditions

About the cheeky elf

Our cheeky elf works behind the scenes to help keep the magic of Christmas alive, and is the perfect gift to help in the countdown to the special day.

Crafted with our delicious milk chocolate, the intricate and detailed design helps to bring the cheekiness to life, which is bound to put a smile on everyone’s face this Christmas, whether that be at the office secret Santa or a treat for your little one.

Did you know we can add an iced personalised message to make this Christmas gift really special? You can personalise this Milk Chocolate Cheeky Elf Model for free, just add your personalised message to make the perfect personalised gifts!

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