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| Investor
Information |
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| Retail |
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Thornton’s trade from over 380
stores across the whole of the UK and Ireland, predominantly in the
North and Midlands.
A Thornton's store can be found in all the major towns and cities
whether in shopping Malls, High Streets, Railway Stations, Airports
or Factory Outlet centres. Whether they are large 20 bay stores or
smaller 8 bay stores each provides the customer with a delightful
experience.
Our stores are merchandised with the customer in mind focusing on
their needs and their reason for purchase. Visit a store near you,
to locate a store click here. |
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| In Store
Services |
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Our store colleagues
are passionate about offering the customer a personalised service
by either high quality gift-wrapping of that special present or by
icing products such as models for that special event.
For special occasions, customers can also choose from the fantastic
selection of confectionery available through the servery and have
them presented in beautifully personalised boxes. |
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| The Brand |
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Thorntons is a strong
premium brand name in the UK. The brand is based on the Art of the
Chocolatier. All 4,000 colleagues belonging to Thorntons are
currently going through a workshop called "The Art Of
Thorntons".
These events are to develop and build upon the work and time that
has been invested into developing our brand so far. This initiative
was begun in 2002, and requires us to develop and define our
Thorntons brand very clearly, and then to communicate equally
clearly what our brand is all about.
As employees of Thorntons, we all have our part to play in
strengthening our brand and in demonstrating through our actions
what "The Art of The Chocolatier" should mean. Thorntons are a
brand that wants to be differentiated from others and wants to be a
brand that delivers a promise and a statement of intent. |
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| The People |
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Thorntons have been
accredited as ‘Investors in People’ since 1992.
In 2002 Thorntons became the first company in the East Midlands to
retain accreditation through an internal review process.
Colleagues from Retail, Supply and Head Office were all involved in
the internal review, showing that we are truly a vertically
integrated company |
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| The Products |
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Continental and Special Toffee between
them account for almost £80 million of Thorntons sales and are
often cited as two of the most famous and well loved of our
fabulous products and ranges.
Given their importance to our business, it was crucial that the
product and packaging for both really reflected the "The Art of The
Chocolatier" and they’ve both been given a fantastic new look
which does just that! |
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Customers said that they "wanted to see
a stronger acknowledgement of the Thorntons Heritage and an
appreciation of the skill, craftsmanship and fine ingredients which
make our toffee so unique and irresistible".
Technical improvements have been made to the packs to help the
toffee stay really fresh and ‘clump’ less, like adding
wax inner paper to the box and changing the bag to a foil- fresh
film. Equally importantly, the beautiful new product photography,
the three part ‘hall mark’ of quality and the toffee-
maker’s secret recipe notes, faintly printed into the design,
ensure that the packaging truly reflects what’s inside:
Simply perfect toffee! |
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Packaging
- New improved logo
- Lustrous pearly varnishes
- Quality trim
- Improved former
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Chocolates
- New chocolates throughout the ranges - Amaretto, Catalana,
Moritz, Chocolat Blanc & Dark Vanilla Truffle
- Authentic recipes - like the addition of Marsala Wine to the
Tiramisu, making it to the same recipe as an Italian dessert.
- Authentic ingredients - like lemons from Sicily in the Sicilian
Lemon Mousse
- Improved appearance and refined decorations - like the new
style Champagne Truffles, Hazelnut Noisette and Seville
- New textures - such as the lightly whipped centre in the Mousse
au Chocolat
- New names inspired by the Continent - for example the Roast
Coffee Truffle becomes the ‘Espresso’
- New and improved ranges for lovers of milk, white and dark
chocolates
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