PRESS RELEASE       June 2012

THORNTONS GREAT CHOCOLATE BRITAIN CHOSEN BY YOU

In Britain we love nothing more than a delicious chocolate for any occasion, so in a year when we’re celebrating everything great about Great Britain, the nation’s best-loved chocolate brand Thorntons is searching for the next great chocolate flavour inspired by your region of the country, through its Great Chocolate Britain chosen by you competition.

Fancy a chocolate made with real Somerset Cider or a hint of Cornish sea salt, or perhaps you’d love to try a chocolate that tastes just like the famous Derbyshire dessert Bakewell Tart? Okay, Thorntons has already made that one but there are still so many fantastic British flavours that would pair perfectly with chocolate and Thorntons wants to hear about them.

Submit your chocolate creations online at www.thorntons.co.uk/greatchocolatebritain  for a chance to win a money-can’t-buy chocolatey prize. Not only will the lucky winner receive a year’s supply of Thorntons’ chocolate but they will also get the chance to go to Thornton Park in Derbyshire to see their chocolate idea come to life in the kitchens with Thorntons’ chocolatiers. Plus their chocolate creation will be launched as part of a new Thorntons’ Handmade Collection, in stores in October.

The competition is now open for entries until the end of July, when all the ideas will be looked at by a panel of experts and whittled down to a top three for each region. The Great British public will then have the casting vote to decide the top flavour from every region, with one overall winner being announced during Chocolate Week in October.

Thorntons is looking for chocolate creations from across the whole country. What chocolate flavour would best represent Scotland, Northern Ireland, the North West, the North East, Yorkshire & Humberside, the West Midlands, the East Midlands, East Anglia, London & the South East, the South West and Wales?

If you’re looking for some inspiration, take a look at Thorntons’ Best of British range, which was launched earlier this year to celebrate 2012. Along with iconic products such as chocolate flag plaques, lollies and chocolate buses, Thorntons also launched a new range of flavours based on classic British desserts such as Jam Roly Poly, Apple Pie & Custard, Bakewell Tart and Lemon Sussex Pond. 

For more information on Thorntons Best of British range visit www.thorntons.co.uk

ENDS
 

For further information please contact Thorntons’ PR Manager Emma Tagg on 01773 542070 or emma.tagg@thorntons.co.uk

About Thorntons:

  • Established by Joseph William Thornton in 1911, Thorntons is one of the UK’s oldest chocolate retailers, headquartered in Derbyshire with more than 3,500 employees.
  • Thorntons has approximately 600 stores, including franchises across the country, as well as a strong direct (www.thorntons.co.uk) and commercial business, supplying all major supermarkets.
  • Products range from gift selections, chocolate blocks to toffee and ice cream.
  • Keith Hurdman is Thorntons award winning Master Chocolatier. With over 25 years of experience in the industry, Keith is an unusual phenomenon for the British chocolate industry as a home-grown talent with extensive training with some of Europe’s finest confectioners and chocolatiers in Belgium, Switzerland and France. He is now widely recognised as one of the UK’s most talented chocolatiers and in 2011 was crowned Joint Chocolatier of the Year by the Academy of Chocolate.
  • In 2011, Thorntons won four Academy of Chocolate Gold Awards for its Tonka bar and Centenary filled chocolates Raspberry & Rose, Vanilla Caramel and Crunchy Praline.