| A well-known TV shopping channel revitalises its product offering |
| Situation: a renowned TV shopping channel needed to increase its product offering and improve its brand identity. |
| We suggested: a selection of bespoke chocolate collections, as well as seasonal products, all tailored to the various audiences of their programmes. |
| Outcome: by offering new products for sale on a regular basis, it ensured their viewers were interested and viewer numbers increased. In addition, selling Thorntons products on their programmes allowed the prestige and quality of the Thorntons brand to be linked with the channel. |
Want to know more? Call our advisors
on
44 (0)845 124 0012 or email us on
businessgifts@thorntons.co.uk to find out how easy - and
surprisingly cost-effective - it is to give your customers or
employees that extra touch. |
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