A leading UK insurance company
wanted to incentivise its customers to renew their policies
early
Situation: a leading UK
insurance company wanted to incentivise its customers to renew
their policies early as ensuring customers renew their policies
early was a key part of this insurance company's strategy
We suggested: After
discussing various options with our corporate advisors, it was
agreed to incentivise early renewals with a chocolate gift of
significant value (at least over £20).
Outcome: The insurance
company was keen to ensure that its customers were really tempted
by the offer, and that the offer had a clear value attached to it;
in addition, they wanted Thorntons to fulfil the offer and needed
us to follow their systems and procedures in order to do this.
Thorntons' experience and capabilities resulted in us successfully
sending delicious Thorntons treats of over 12,000 customers
throughout the UK, and has dramatically improved the insurance
company's renewal rates.
Want to know more? Call our advisors
on
44 (0)845 124 0012 or email us on
businessgifts@thorntons.co.uk to find out how easy - and
surprisingly cost-effective - it is to give your customers or
employees that extra touch.